Representatives from North Star Destination Strategies, the company hired by a team of key stakeholders representing organizations within the City of Quincy and Adams County to develop a marketing brand for the City and County, will hold a Public Meeting this week in Quincy.
Community Branding PUBLIC MEETING
Tuesday, April 28
5:30 pm – 6:30 pm
Quincy Public Library
526 Jersey Street
North Star representatives will give a brief presentation and hold a Q&A session so that the general public may learn more about the community branding process and offer feedback.
14 months ago, the Quincy and Adams County Community Branding Team was formed with the purpose of 1) establishing a marketable and recognizable brand which captures the essence and value of the community, and 2) developing an effective comprehensive marketing and public relations campaign based on this brand.
Members of the Community Branding Team include:
- Adams County – Rick Gengenbacher and Mike McLaughlin
- City of Quincy – Mayor Kyle Moore and Chuck Bevelheimer
- Great River Economic Development Foundation – Marcel Wagner and Maggie Strong
- Oakley-Lindsay Center – Rob Ebbing
- Quincy Area Chamber of Commerce – Amy Looten
- Quincy Area Convention and Visitors Bureau – Lori Tuttle
- Quincy Park District – Rome Frericks
- Quincy Society of Fine Arts – Lenny Bart
- The District – Bruce Guthrie
Over the past year, the team developed a request for proposal, received 11 competitive responses, interviewed two finalists, raised the necessary funds for the project and entered into a partnership with North Star Destination Strategies, Inc.
“We have been impressed with North Star’s approach to the branding process because of how it combines research, strategy, creativity, action and education,” says Maggie Strong, a member of the Branding Team and Vice President of the Great River Economic Development Foundation. “The success of this process will be a direct result of pulling everyone together to speak in one voice.”
The public meeting is part of North Star’s 4-day in-market trip that will also include community tours, one-on-one stakeholder meetings and focus groups. The results of this visit and the additional qualitative and quantitative research conducted by North Star will help determine the brand “story” of Quincy and Adams County.
North Star representatives will be available to speak with the media immediately following the public meeting. Please contact Maggie Strong at firstname.lastname@example.org or 217.257.0721, for more details.